General Motors Bolt Trademark Application Suspended Again

For the second time since applying for the name, General Motors has seen its trademark application suspended for the Chevrolet Bolt.

The application for the Bolt nameplate was originally suspended by the U.S. Patent and Trademark Office when it was learned Yamaha already held the trademark for its motorcycles and related parts, AutoGuide reports. GM and Yamaha came to terms to allow the former to use the name for its EV, only for the second suspension to occur soon after.

The cause behind the recent snag comes from Bolt Custom Trucks in Fort Wayne, Ind. The custom sleeper cab builder applied to protect the name before GM, with owner Brian Callan not being aware his company’s application was now in the way of the automaker being able to call its EV “Bolt.”

Whatever name it does end up wearing, the low-cost EV is set to hit showrooms 16 months from now barring delays. Even with said potential delays, the Bolt is expected to leave the assembly line ahead of its competitor, the Tesla Model 3, entering showrooms with a $30,000 starting price and a 200-mile range.

[Source: Chevrolet]